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Removing The Maybe Factor In Your Copy  The world's best copywriter has an admission to make.
No, I'm not talking about me (Modest, aren't we?). I'm talking about the world's best copywriter, whoever he or she is. And this is what the world's best copywriter doesn't know.
He/She doesn't know the final stumbling block in the brain of the customer. .....
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The One-Thought Factor: Why It Wins Out Every Time Always the bridesmaid. Never the bride.
Not that I wanted to be a bride (Heaven forbid!)
I just wanted to win the darned cartoon contest.
You see, I used to be a cartoonist. And no matter how many competitions I entered, I'd always end up in second or third place.
If I made it to th..... Read more
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The Secret of Sequence In Selling I've got my hand luggage. I've got my suit. I've got my laptop.
As I made my way through the 747 that's going to take me across from New Zealand to the US, I also got an unexpected bonus.
I got an education from the airline.
This 'educational experience' is something that we've all been through. ..... Read more
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The Curse of Choice Do you want to confuse the heck out of your dog?
Do a little test.
Place two bones in front of your dog. And watch what the dog does.
He'll sniff one bone. Then the other. Then go back to the first. And back to the second. Back, forth, back, forth and back again. Oooh this mutt looks like he's w..... Read more
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Why Problem Based Positioning Is A Psychological Magnet Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here´s a sneaky, vital secret that turns conventional marketing psychology on its head. By changing y..... Read more
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The Customer Stampede: How can you harness it? Does your marketing campaign tend to go suddenly quiet? The phone should be ringing off the hook, your web server should be crashing with the number of orders, yet all you hear is the sound of silence. One psychological factor could throw your entire marketing campaign out of whack. What is that factor? And how can it make your ..... Read more
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