The Conversion Chronicles, resources for improving your online conversion rates

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Why are customers so indecisive?

Do you know why your customer won’t buy?

You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders.

You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know wh.....

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Is Your Website a Super Magnet?

Ok, so you've got someone to visit your website once. What if you wanted them to visit again, and again, and again? Ooh, that's hard, isn't it? Not really. Find out how to attract them back without begging with this simple internet marketing tool.

First, The Myth

Ask most web designers what is more imp.....

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The Power of Why: Your Psychological Ally To Marketing Success!

Here's why ‘WHY’ is such a profit-making marketing trigger.

“Stop taking two and three plates of food,” my mother said to me angrily.

I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never get enough of those calorie-r.....

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The Death of Long Copy: And Why You Need to Pay Closer Attention to Attraction and Conversion Instead

Long copy is dead, you say.
People have no time to read reams of information. They need the facts in the shortest, briefest medium.

If you must rant and rave...

Rant and rave over the right subject. Because when you carve copy, you can quite easily slice it down to two main factors.

The fac.....

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Is Your Website Asleep?

Need To Create A Website That's Dynamite?

Websites are a waste of money and time. Well most of them are. Most people go online for just one reason-- Get Information. Yet, what do you see at most websites? Portfolio!

See the problem? If you stop and think, this is not a website problem. It’s a communica.....

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Case Study on Following Up

One of the main reasons you're reading this piece is because of the most basic and fundamental truth in conversion. And the truth is: Customers buy when they're ready to buy. Not when you're ready to sell.
Here's a simple breakdown of two weeks. And how new members signed up with repeated mailings.


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