The Conversion Chronicles, resources for improving your online conversion rates

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7 Cross-sell Tips that Work

Cross-selling works -- so it is not a surprise that 80 percent of merchandisers offer some version, according to a 2004 Merchandising Survey conducted by the e-tailing group. But too often merchants are offering too much.

Two major issues affect the outcome of cross.....

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10 Elements to Test to Improve Form Submissions

Encouraging visitors to fill out a form, whether they´re applying for a mortgage or subscribing to a newsletter, generates valuable leads. Improve your form and you improve your form submissions, resulting in more leads and more business -- without an increase in your marketing budget.

While a tremendous

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