The Conversion Chronicles, resources for improving your online conversion rates

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How To Stop Thinking About The Money When Split Testing Your Website

One thing that constantly blinded my judgement with split-run testing was seing a huge difference between test groups early in the test. I would get anxious to stop testing and switch to the "b.....

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What Most People Miss When It Comes To Optimization For Conversions

Everybody talks about the importance of testing your sales copy or a page layout. After all, proper testing can help you modify your page in a way that will drastically Read more