The Conversion Chronicles, resources for improving your online conversion rates

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Don't Know Where To Start Writing A Creative Brief?

Everyday I am asked to look at some struggling project or web site to see if I have ideas for making it better. And after hundreds, if not thousands, of these requests I've found that one thing unifies them all: no creative brief.

If you know me at all, you know that I harp on this issue all of the time. Creative Briefs.....

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10 1/2 Tips on Getting The Most From Your Designer

Whether you´re hiring a designer, trying to inspire your own team or struggling to make magic with your existing creative relationships, here are some tips on getting the most from those relationships.

1) What are you trying to say?

The best designs come from a solid understanding of what needs.....

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