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The Art of the Pay-per-Click Start ´ Round 2  Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise. A goal of ´getting website traffic´ is logically appealing since marketers tend to directly asso.....
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The Art of the Pay-per-Click Start ´ Round 1 of 2 Setting up a pay-per-click campaign is simple, right? Practically all paid search engines especially the top-tiered ones like Google Adwords and Overture provide extensive training materials. It is advertised that in less than three hours, you can select your keywords, write your ads and have a campaign either submitted for an..... Read more
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Improved Pay-per-Click Marketing Performance from Time-Tested 80/20 Principle As marketers and business owners, we´re always looking for ´the next big idea or strategy´ to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies.
For example, Stephe..... Read more
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Whose Bank Account is Overflowing from Your Pay-per-Click Efforts? It is a funny thing with pay-per-click marketing´
Marketers spend significant time and money increasing their traffic volume (click-throughs) yet very little on the performance of their individual pay-per-click keywords.
Why is this funny?
Because in essence, a ´click-through&acut..... Read more
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Are Your Internet Marketing Goals Leaning Against The Right Wall? ´I was just expecting sales yet I only received a ton of non-converting traffic´.
Thought this before?
I heard this just last week from a very capable and skilled marketer after discovering that his sizable investment with a reputable outsourced Pay-per-Click service provider simply failed to ..... Read more
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Is Your Paid Search Advertising Generating Positive Financial Results? As an online business, you may be familiar with or currently utilize ´pay for performance´ search engines to send visitor traffic to your website. Also known as pay-per-click, PPC or paid search, it has literally taken the online marketing world by storm especially the two largest players, Overture and Google Adword..... Read more
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