The Conversion Chronicles, resources for improving your online conversion rates

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Know These Three Performance Metrics to Increase Website Sales

As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” versus the “nice to know.” We realize that identifying the “need to know” is essential to achieving our goals.

Think abo.....

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Conversion Metrics 101: Defining Success at Your Web Site

As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” versus the “nice to know.” We realize that identifying the “need to know” is essential to achieving our goals.

Think abo.....

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Get Results - Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer on the value of integrating internet marketing into an enterprise’s marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, tel.....

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Shopping Cart Abandonment

What is “shopping cart abandonment”?

Basically, shopping cart abandonment is when a visitor initiates your checkout process but leaves before completing their purchase.
For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and .....

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Google´s Siren Call ´ Is It Crashing Your Search Engine Marketing?

´I want to be at the top on Google!´ Ah´the business owner´s mantra that echoes throughout the halls of offices around the world.

It´s difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% ´strongly positive experie.....

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Beware the Click Without the Conversion

It is a funny thing with pay-per-click marketing.

Marketers spend significant time and money increasing their traffic volume (click-throughs) while focusing less on the website conversion strategies that produce results from the click-throughs.

Why is this funny?

Because in essence, a &a.....

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