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The Power Of Social Proof  May I ask you a personal question?
How do you feel about laugh tracks?
I mean the tapes of a laughing audiences TV producers play behind scenes in sitcoms. You hate them, right? Most people say they do.
Telling people when to laugh is insulting, stupid, unnecessary. And shockingly effective.
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How Knowing What NOT To Say and Show In Your Web Copy Boosts Results Writers spend a lot of time staring at the blinking cursor... wondering what to say.
This is especially true when copywriters start working with Internet marketers. After all, it's a new medium. Don't we have to find whole new things to say to reach the new market?
Here's the surprise...
Just ..... Read more
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A Simple Worksheet For Web-Worthy USP's A while back, I put a line in an issue of the copywriters roundtable and suggested you, ambitious copywriter that you are, fill it out:
"My product ___________(does what?)__________for ______________(whom?)____________ "
If you really wanted to be thorough, pal Bob Bly reminded me, you could even make the resul..... Read more
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Symbiosis and the Simple Secret of Authenticity Every year around this time, I go to a copywriting summit at a chateau in "Deep France."
Deep France - La France Profonde - is a region where cows outnumber people... geese go direct from yard to paté platter... and, at night, crickets staff the local symphony.
This is a place where tractors were rare unt..... Read more
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Is Great Advertising Art Or Science "I warn you against believing," said advertising genius Bill Bernbach, "that advertising is a science."
Now, now...
Keep your hands off your holsters there, cowboy. I know them's fightin' words...
Especially to us, disciples of Claude Hopkins' "Scientific Advertising" that we are.
But maybe..... Read more
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How To Play With People's Minds To Get Them To Do Things Against Their Will (well Ok not really!)
I'm about to show you some alarmingly powerful psychological techniques that persuade people to do things...
Even if they don't know how or why they're being persuaded to do them.
But before you get the wrong idea...
WHY A PSYCHOLOGIST REVEALED THESE TECHNIQUES
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