The Conversion Chronicles, resources for improving your online conversion rates

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Traffic, Visitor, And Customer Analysis - Percent Single Page Access

What it is: Single Access Page Visits divided by Entry Page Visits for a page

The Single Access Page report counts visits to a specific page where it was the only page looked at, and pages are ranked by number of visits. This is very much like Read more


Traffic, Visitor, And Customer Analysis - Two Metrics

I've developed two metrics I think are among the most important you can track, no matter what kind of site you have or what the objective of the site is.

They are designed to focus in right on the biggest problem most sites have - getting visitors to go past the first page they see on your site. Underlying these metri.....

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Traffic, Visitor, And Customer Analysis - Getting Started

I keep getting more and more requests for information on how to use visitor analysis to improve web site profitability.

And that makes sense, because people are beginning to discover you can dramatically improve profitability, double and triple it, just by understanding which traffic is most likely to convert, what it.....

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