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2 Specialists; 2 Customer-Friendly Conversion Tips  A warning to those inclined to reminder me I´m being self-servingly promotional: I intend to continue being self-servingly promotional today (hey, I´m part of a business here, too, you know). But fear not ´ with me you always get valuable somethings for nothing!
So, to whet your appetite and shore up.....
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Web Analytics Association Founded To Promote and Unite Web Analytics Industry WASHINGTON D.C. ´ February 21, 2005 ´ Today, web analytics industry experts, leading vendors and organizations that utilize web analytics announced the formation of the Web Analytics Association (WAA).
The mission of the not-for-profit organization is to unite and foster the interests of end-users, vendor..... Read more
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Do You Want to Inform or Persuade? The process we use to plan persuasive elements of a Web site is called persuasive architecture. It is the organization of the buying and selling processes married to the information flow. The focus is persuading visitors to take action. It's similar to information architecture, which involves the design of organization and navig..... Read more
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7 Tips for Generating Leads Online Generating a lead may be the sole purpose of your site or a small piece of your marketing mix. Either way, it is always about answering a prospect's unspoken questions and communicating the value of doing business with you.
Folks do their research online precisely so they don't have to interact with someone - think o..... Read more
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10 Ways to Keep ´Em in the Cart After our discussion last time, you´ve decided the only critical leaky holes remaining in your conversion bucket are located in your checkout process. And you want to mine my brain for some ways you can evaluate where the problems are and what to do about them, right?
Good. ´Cause I´m in a mood to be..... Read more
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In Search Of A Bat You sell baseball bats. I need one for a 14-year-old entering high school. I believe the right tool can help make or break the experience, so I want to give my friend something that will be an asset. Trouble is, I don't know the first thing about bats. And they aren't exactly cheap!
So I'm sitting in front of a scree..... Read more
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