The Conversion Chronicles, resources for improving your online conversion rates

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Keyword Advertising Breadth: Are You Missing Out on Opportunities?

Pay-Per-Click (PPC) advertising is the fuel that has powered the recent meteoric growth of the search engine world. Search engines are experiencing exceptional revenue growth, with the greatest portion of this revenue coming from PPC advertising. On the other side of the coin, advertisers are utilizing PPC keyword advertising to.....

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The Billion-Dollar Question: What is the Impact of Web Site Performance on E-commerce?

When an analysis of performance data from Keynote Systems and Symphoniq Corporation was conducted, the results showed that performance problems could be costing almost $1 billion in lost e-commerce revenues.

Furthermore, a comparison of the statistics from these two companies reveals that the current standard of perf.....

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