The Conversion Chronicles, resources for improving your online conversion rates

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Can Web Copy Writers Learn From Direct Mail Marketing Techniques?

Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first?

It's what many website owners do when they don't test and measure their own website Read more


Are You Making Common Mistakes Which Affect Your Web Conversion Rate?

Many websites make the same mistakes. It's very often the case to find websites which have a great deal of information on the first page of the site which are irrelevant to your browser.

Below we list some of the mistakes we've had to rectify so you can benefit from our experience.

Company news links

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Are You Failing To Persuade Your Visitor Because Your Website Architecture Is Poor?

Developing a site architecture is the organization of your buying and selling processes to persuade visitors to take the action you want them to take. When developing a website you must treat it like any other marketing process. If the goals of your website are clearly defined then you are on the right track but you must also be.....

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Are You A Web Content Writer That Never Surrenders?

It was his fourth speech as Prime Minister. His accession to the position had been controversial, and in fact was by default. He was viewed with hostility in both the principal political parties.

It opened with a factual account of the French collapse, the evacuation at Dunkirk, and preparations for home defense. But.....

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Knowing The Difference Between Web Copy And Web Content

What is the difference?

Many web sites do not make a distinction between web copy and web content. If your website does not make this distinction and follow simple guidelines then you´re heading for trouble. A little time and effort spent in making the distinction and getting your copy and content correct will i.....

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Are You Maximising Web Site Visitor Conversion By Using Active Voice Copy Writing?

As a website content writer are you spending enough time deciding on what your message is trying to achieve and what it is you're trying to get across? Is your content converting a desired number of people.....

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