The Conversion Chronicles, resources for improving your online conversion rates

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The Long And Short Of It Is That These Two Sales Techniques Are The Same

With the Internet beginning to stand up and be counted as an online business medium, many are beginning to realize that selling online is not only possible, but very profitable. People are seeking ways to improve their sales technique online and close on more of their website visitors. It was bound to happen. The problem now is .....

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Improve Web Sales Figures Forever And Ever Amen!

´How do I improve web site sales figures?´ The CEO roared at the web developer. The web developer looked at his boss a little confused and mumbled something about it not being his core competence with him being a programmer and all. So next the CEO went to his marketing department and bellowed ´How do I improve.....

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Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates?

I've been under pressure lately to come up with more articles on organic search engine optimization with regards to how an effective
keyword strategy can improve website conversion rates. Well, here is my take on it, based on the Web analytics evidence of our own keyword strategy.

Use the correct lingo. <.....

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How Do I Improve My Web Site Conversion Rate? Part 3

In a recent teleconference I was asked a number of questions about conversion and how to improve a website conversion rate. In the first article of this series we covered what was meant by conversion, what you.....

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How Do I Improve My Web Site Conversion Rate? Part 2

Recently, I was a presenter in a teleconference for Sean DŽSouzaŽs 16-week MasterClass. People who attended asked about specific problems they were having and what I would do in their place. In part 1 of this s.....

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How Do I Improve My Web Site Conversion Rate? Part 1

In a recent teleconference, I was asked a number of questions about specific problems people were having and what I would do if I were in their position. This is the first article in a 3 part series that weŽll publish over the next few weeks. It will answer specific queries from the teleconference, in the belief that the answers.....

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