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Do you find choosing a web site analytics tool for your business a bit like digging a hole with a hammer?  Have you ever tried using a hammer to dig a hole? Or a shovel to pull out a nail? If you have, you´ll know why it´s so important to use exactly the right tool for the job. And what´s true for carpenters or gardeners is equally true for web-based businesses.
People often ask me to recommend web site .....
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How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part three The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed Read more
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Book Review ´ Call to action by Jeff and Bryan Eisenberg I´ve already referred this book to people as one of the best books I´ve ever read on the subject of website conversion and I´d like to take this opportunity to explain why and give the brothers Eisenberg a free plug in the process.
Simply put this book is too important to ignore if you´re seri..... Read more
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How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part two. The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. This article will discuss anot..... Read more
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New Virus Found Sweeping The Internet Known As ´The Cookie Monster´. Web sites across the world have reported strange statistical anomalies caused by a virus dubbed ´The Cookie Monster´ mimicking real people. It appears that for an infected website every real person arriving will be ´cloned´ by the virus by a reported 46.2 times. This obviously has a devastating effect on website statistics acros..... Read more
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How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part one. The problem with most e-commerce marketing strategy today is that companies don´t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don´t usually come cheap. Without web analytics you can´t even begin to m..... Read more
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