The Conversion Chronicles, resources for improving your online conversion rates

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How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part three

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed Read more


Book Review ´ Call to action by Jeff and Bryan Eisenberg

I´ve already referred this book to people as one of the best books I´ve ever read on the subject of website conversion and I´d like to take this opportunity to explain why and give the brothers Eisenberg a free plug in the process.

Simply put this book is too important to ignore if you´re seri.....

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How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part two.

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. This article will discuss anot.....

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New Virus Found Sweeping The Internet Known As ´The Cookie Monster´.

Web sites across the world have reported strange statistical anomalies caused by a virus dubbed ´The Cookie Monster´ mimicking real people. It appears that for an infected website every real person arriving will be ´cloned´ by the virus by a reported 46.2 times. This obviously has a devastating effect on website statistics acros.....

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How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part one.

The problem with most e-commerce marketing strategy today is that companies don´t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don´t usually come cheap. Without web analytics you can´t even begin to m.....

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Using Title Tags to Improve SEO & Website Conversion

Search engine optimization (or SEO) is clearly important in this day and age. An entire industry has arisen around the quest to get to the top of the search engines, with black and white hat SEO witches battling it out to stay in the top five positions.

It sounds like a scene out of dungeons and dragons doesn´t.....

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