The Conversion Chronicles, resources for improving your online conversion rates

All articles by this author


Is Your Web Site Marketing Driving Away Your Customers One By One?

Do you agree that a referral from an existing customer or industry colleague is among the greatest forms of flattery? Our company has been built on referrals from happy customers.

When people visit our website we greet those visitors to our business with both ears open, offering specific information they had been loo.....

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Black Friday: How online retailers can learn from brick and mortar stores to tap into the 7 billion dollar pot of gold.

For many early years of our marriage, I slept through the morning of the biggest single shopping day of the year. I knew of the preparation and planning my wife, her sisters and her friends went through. Only since our move to the big city, having been called upon to be the driver and bag touting companion to this shopping hoa.....

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