The Conversion Chronicles, resources for improving your online conversion rates

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No Quick Fixes Where Search Engine Optimization is Concerned

Wouldn't it be great if we could simply edit Meta tags and get high rankings?

Many years ago I read Stephen R. Covey's "The 7 Habits of Highly Effective People." One thing Covey discusses is the glitter of the "Personality Ethic." He mentions how some people try to find some "quick and easy way to achieve quality.....

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Realistic Search Engine Optimization Expectations

Those who've been in the SEO biz for a number of years know how much more competitive it is these days as compared to a few years ago. The number of webpages indexed by search engines has doubled, tripled, and quadrupled in past years. On top of that, a good portion of site owners and webmasters know just enough SEO to be danger.....

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Should I Add HTML Pages to a PHP Web Site?


Hi Jill,

Following your guidelines, I have had excellent results optimizing regular html pages. Thank you!

I am currently doing an associate's site that is written in php with a content-management type of program. The pages are in php and not html.
The program offers a way of.....

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Getting Started With SEO

Search engine optimization (SEO) is big business these days. If your company has a website, chances are good that you would like people to be able to find it when they're searching at Google or Yahoo for the products and/or services you sell. Many companies that have had websites for years had never thought about SEO before --.....

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Ten Tips to the Top of the Search Engines

Having a Web site that gets found in Google and the other engines isn't hard to do, but it can be difficult to know where to begin. Here are ten tips to get you started.

1. Start out slowly.

If possible, begin with a new site that has never been submitted to the search engines or directories. Choose.....

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