The Conversion Chronicles, resources for improving your online conversion rates

All articles by this author


Web Navigation Is About Moving Forward

The primary purpose of web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have gone.

Web behaviour is impatient. The eye darts across a page. Decisions of what link to click on are made quickly. That's why we need simplicity in web design, because co.....

Read more