The Conversion Chronicles, resources for improving your online conversion rates

Articles - Measurement & Experimentation

Which credibility indicators give you confidence in a web site?
The Old Farmer’s Mascara
Brand Testing - Only the Holes Taste the Same
Is Your Web Analytics Strategy Driving Momentum Or Driving You Mad?
Do Your Home Page Tests Flop? We Know Why...
Know These Three Performance Metrics to Increase Website Sales
Scientific Web Site Optimization Using AB Split Testing, Multi Variable Testing, And The Taguchi Method
How To Reduce Single Page Accesses Or Bounce Rates On A Content Website
Conversion Metrics 101: Defining Success at Your Web Site
Landing Page Optimization Techniques Lower Acquisition Costs
Book Review - The Big Book Of KPI's by Eric Peterson
Is Google Analytics Good For The Internet Marketing Industry?
Ask Me If I Care: Reaching Out to Real Customers
How Web Analytics Helped Find A Million Dollar Hole
All Conversions Are Not Created Equal
How To Set The Scenario To Improve Your Website Conversion Rate
7 Cross-sell Tips that Work
Do you find choosing a web site analytics tool for your business a bit like digging a hole with a hammer?
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part three
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part two.
The Billion-Dollar Question: What is the Impact of Web Site Performance on E-commerce?
New Virus Found Sweeping The Internet Known As ´The Cookie Monster´.
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part one.
Traffic, Visitor, And Customer Analysis - Percent Single Page Access
Web Analytics Association Founded To Promote and Unite Web Analytics Industry
Improve Web Sales Figures Forever And Ever Amen!
Traffic, Visitor, And Customer Analysis - Two Metrics
10 Elements to Test to Improve Form Submissions
Traffic, Visitor, And Customer Analysis - Getting Started
How Do I Improve My Web Site Conversion Rate? Part 3
How To Stop Thinking About The Money When Split Testing Your Website
Bill Gates Doesn't Rule The Internet?
How Do I Improve My Web Site Conversion Rate? Part 2
What Most People Miss When It Comes To Optimization For Conversions
How Do I Improve My Web Site Conversion Rate? Part 1
Symbiosis and the Simple Secret of Authenticity
The Nitty Gritty Behind the Glamour
How Split Tests Can Be Good For Your Web Site Conversion Rate
Measuring Landing Pages: What You Don´t Know Would Make A Great Book
Without Conversion Rates You Don´t Know If You´re Mickey Mouse Or Mickey Mantle
Can Web Copy Writers Learn From Direct Mail Marketing Techniques?

Articles - Psychology

Unspoken Assumptions
Narratives Come Before Scenarios
Dishing Out What the Customer Really Wants
The Power of Why: Your Psychological Ally To Marketing Success!
The Death of Long Copy: And Why You Need to Pay Closer Attention to Attraction and Conversion Instead
Is Your Website Asleep?
Reality Branding - Are You Taking Advantage Of The 40 Year Social Pendulum?
Case Study on Following Up
Honey v. Vinegar
The One-Thought Factor: Why It Wins Out Every Time
Book Review ´ Call to action by Jeff and Bryan Eisenberg
The Power Of Social Proof
The Secret of Sequence In Selling
Masters of Seduction
Black Friday: How online retailers can learn from brick and mortar stores to tap into the 7 billion dollar pot of gold.
There Are So Many People Making Ridiculous Claims These Days
The Curse of Choice
How To Play With People's Minds To Get Them To Do Things Against Their Will
Why Problem Based Positioning Is A Psychological Magnet
The Customer Stampede: How can you harness it?
Help Yourself To A KPI
Are Your Headlines Missing These Precise Psychological Triggers?
Can This Tested Technique Improve Poor Web Lead Generation Rates?
Are You Failing To Persuade Your Visitor Because Your Website Architecture Is Poor?

Articles - Copy Writing

Five optical illusions to make your writing look smarter, sharper
Does message really matter?
The three biggest mistakes that website writers make
Getting the message of the Venn Diagram
Where are your Visitors Landing? 5 Things Every Landing Page Must Possess
How Adjectives Can Kill Your Conversion Rate
Is a “nicey-nice” attitude holding back your copywriting?
Improve Your Communication To Improve Web Conversion
How to write copy that people actually want to read
When Keywords Don't Deliver
Speak To The Dog, About What Matters To The Dog, In The Language Of The Dog
Helping Your Visitors: a State of Mind
How to Write a Landing Page
Shopping Cart Abandonment
How to Make Your Online Content Work Harder
Three Proven Tips for Successful Lead Generation Campaigns
Removing The Maybe Factor In Your Copy
Don't Know Where To Start Writing A Creative Brief?
2 Specialists; 2 Customer-Friendly Conversion Tips
Are Your Prospects ´Walking Out´ on You?
Is Your Web Site Marketing Driving Away Your Customers One By One?
How Knowing What NOT To Say and Show In Your Web Copy Boosts Results
Do You Want to Inform or Persuade?
The Long And Short Of It Is That These Two Sales Techniques Are The Same
Maximize Your Lead Generation Efforts by ´Recycling´ Your Leads
Offending the High Priests of Hard Sell
10 Proven Steps to Creating Your Own High-Impact ´Software Lead Generation Machine´
3 Things To Do When Your Promo Copy Completely Bombs
The Best Resolution You Can Make This Year
Is Great Advertising Art Or Science
Are You A Web Content Writer That Never Surrenders?
Knowing The Difference Between Web Copy And Web Content
Are You Maximising Web Site Visitor Conversion By Using Active Voice Copy Writing?

Articles - Target Marketing

Words that work: search words versus website
Why Use Keyword Research Tools?
What the 50+ crowd is looking for
Does changing file extensions change placement in the search engines?
Holiday Lockdown Blues? Take off the Handcuffs
No Quick Fixes Where Search Engine Optimization is Concerned
Do You Know and Understand Your Target Audience?
What Exactly is a Scenario?
Keyword Advertising Breadth: Are You Missing Out on Opportunities?
Realistic Search Engine Optimization Expectations
Get Results - Start with Your Marketing Message and Objective
How to Maximize Holiday Search Spend: 7 Practical Tips from Offermatica and Fathom Online
Sales Without Search Engines
Use Personas to Increase Conversion Rates
Should I Add HTML Pages to a PHP Web Site?
Getting Started With SEO
Google´s Siren Call ´ Is It Crashing Your Search Engine Marketing?
Do you need to write compelling headlines that also improve your search engine optimization strategy?
Beware the Click Without the Conversion
7 Tips for Converting Search Engine Traffic
Ten Tips to the Top of the Search Engines
The Art of the Pay-per-Click Start ´ Round 2
The Art of the Pay-per-Click Start ´ Round 1 of 2
Using Title Tags to Improve SEO & Website Conversion
Improved Pay-per-Click Marketing Performance from Time-Tested 80/20 Principle
Whose Bank Account is Overflowing from Your Pay-per-Click Efforts?
Are Your Internet Marketing Goals Leaning Against The Right Wall?
Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates?
7 Tips for Generating Leads Online
Is Your Paid Search Advertising Generating Positive Financial Results?
10 Ways to Keep ´Em in the Cart
A Simple Worksheet For Web-Worthy USP's
In Search Of A Bat
Are You Using the Words Your Customers Are Using?
Missed Opportunities?
Are You Making Common Mistakes Which Affect Your Web Conversion Rate?

Articles - Design / Usability

Accessibility audit vs. accessibility testing
Make every page on your web site look unique
Do too many graphics reduce sales page conversion rates?
Harness the Psychological Power of '3' to Improve Communication
Filter & sort: Improving ecommerce product findability
Beyond guidelines: Advanced Accessibility Techniques
Test Your Web Site Design Plan in Advance
Web Navigation Is About Moving Forward
Beyond Web Usability: Web Credibility
Is Your Website a Super Magnet?
Beware the Automated Accessibility Tool Trap
Improving Usability for Screen Reader Users
Web usability: The basics
10 1/2 Tips on Getting The Most From Your Designer
Top Ten Mistakes in Web Design


Khaki colored banner not easy to read and RSS required!
Bugs up till Feb 2005.....
A css bug messed up the fonts.
This months bug

Book reviews

Why are customers so indecisive?


Multivariate and AB Testing - Frequently Asked Questions about online experiments
Online Marketing Basics From Conversion Chronicles
Web Analytics Association
Captain Blackbeak
The Top Retail Conversion Rates From April 2005
Googles Response To Legal Criticisms of Google analytics
Measuring Web Site Success
Refund and 100% guarantee
Design and Usability Articles
Viral Marketing Refer A Friend Script
´The Cookie Monster´ ´ It´s a Hoax!
Website Analytics and Testing Articles
Psychological Marketing Articles
Articles about writing web site copy and content
Bug article archives
The Current Conversion Chronicles Newsletter
Online Target Marketing Articles Including Search Engine Marketing and Optimization
All articles by this author
Marketing Sherpa Registration Form
Aviva LLC win the 2004 Conversion Chronicles survey prize
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