Narratives Come Before Scenarios
What's the best way to deliver a memorable, persuasive message? Tell a story. Don't believe me? How many copies did Who Moved My Cheese sell? Still remember Aesop's Fables? Look at the elements of a good story-characters, plot, conflict resolution-and you'll see many parallels with Persuasion Architecture.
The essence o.....
Dishing Out What the Customer Really Wants
The purpose of persuasive online copy is to present information that offers your customers relevant answers to the questions they are asking and motivates them to move forward in your conversion process. I can't shout this loud .....
The Power of Why: Your Psychological Ally To Marketing Success!
Here's why ‘WHY’ is such a profit-making marketing trigger.
“Stop taking two and three plates of food,” my mother said to me angrily.
I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never get enough of those calorie-r.....
The Death of Long Copy: And Why You Need to Pay Closer Attention to Attraction and Conversion Instead
Long copy is dead, you say.
People have no time to read reams of information. They need the facts in the shortest, briefest medium.
If you must rant and rave...
Rant and rave over the right subject. Because when you carve copy, you can quite easily slice it down to two main factors.
Is Your Website Asleep?
Need To Create A Website That's Dynamite?
Websites are a waste of money and time. Well most of them are. Most people go online for just one reason-- Get Information. Yet, what do you see at most websites? Portfolio!
See the problem? If you stop and think, this is not a website problem. It’s a communica.....