The Conversion Chronicles, resources for improving your online conversion rates

Online Target Marketing Articles Including Search Engine Marketing and Optimization


Online target marketing encompasses search engine marketing, ppc, search engine optimization and most importantly being relevant to the reader. We'll also be covering all the ways in which you can attract people to your website in this section aside from search marketing.

No Quick Fixes Where Search Engine Optimization is Concerned

Wouldn't it be great if we could simply edit Meta tags and get high rankings?

Many years ago I read Stephen R. Covey's "The 7 Habits of Highly Effective People." One thing Covey discusses is the glitter of the "Personality Ethic." He mentions how some people try to find some "quick and easy way to achieve quality.....

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Do You Know and Understand Your Target Audience?

“There used to be quite a few mom and pop bakeries in Atlanta,” Tom, a neighbor of mine and the owner of a local bakery, recently told me.

“But then the big grocery chains popped up everywhere in the 80s and 90s. When they started selling cakes for $10 and $15, they put many of my competitors out of business. Not only .....

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What Exactly is a Scenario?

What Exactly is a Scenario?

'Scenario' is making its way into more and more conversations these days. You'd like to wrap your mind around this concept, 'cause you have the sense it's the essence of how you construct your online experience (and you're right!). But depending on who you ask, you get a entirely diffe.....

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Keyword Advertising Breadth: Are You Missing Out on Opportunities?

Pay-Per-Click (PPC) advertising is the fuel that has powered the recent meteoric growth of the search engine world. Search engines are experiencing exceptional revenue growth, with the greatest portion of this revenue coming from PPC advertising. On the other side of the coin, advertisers are utilizing PPC keyword advertising to.....

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Realistic Search Engine Optimization Expectations

Those who've been in the SEO biz for a number of years know how much more competitive it is these days as compared to a few years ago. The number of webpages indexed by search engines has doubled, tripled, and quadrupled in past years. On top of that, a good portion of site owners and webmasters know just enough SEO to be danger.....

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