The Conversion Chronicles, resources for improving your online conversion rates

Design and Usability Articles


Design and usability are very important aspects when discussing improving website conversion rates. These articles will cover a wide range of usability and design disciplines, from creating graphics that inform and persuade, to information architecture and developing sites that easy for anyone to use.

Beyond guidelines: Advanced Accessibility Techniques

When creating accessible websites, most web developers and web managers tend to follow the W3C accessibility guidelines1. And rightly so - they are the most comprehensive accessibility resource on the Internet after all.

The W3C accessibility guidelines, or Web Content Accessibility Guidelines as they're officially know.....

Read more


Test Your Web Site Design Plan in Advance

Many website owners make one very big and costly mistake. They wait until their website is live on the Internet to start the testing process. Don't make that mistake. You can test out your blueprint before you construct your website by simply using some free tools and your imagination.

1) Who are your potential websi.....

Read more


Web Navigation Is About Moving Forward

The primary purpose of web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have gone.

Web behaviour is impatient. The eye darts across a page. Decisions of what link to click on are made quickly. That's why we need simplicity in web design, because co.....

Read more


Beyond Web Usability: Web Credibility

Web usability: It's old news. If you've been developing websites on Mars for the past few years then you'll be forgiven for not knowing about web usability.

You'll still be creating splash intro pages, having pages with massive download times and using more images than you can shake a stick at. Well, back in Earth thes.....

Read more


Is Your Website a Super Magnet?

Ok, so you've got someone to visit your website once. What if you wanted them to visit again, and again, and again? Ooh, that's hard, isn't it? Not really. Find out how to attract them back without begging with this simple internet marketing tool.

First, The Myth

Ask most web designers what is more imp.....

Read more