The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Use Personas to Increase Conversion Rates

Dan Trump, Felicity Green, Vida Blue and Michael Matters are taking a business trip to Chicago and need to book a room for four nights, from September 25 through 28.

The task each of these four individuals is trying to accomplish is the same. But, hey, these are four individuals! Think t.....

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All Conversions Are Not Created Equal

Remember when online success was measured in ´eyeballs?´ Turned out revenue and profitability per customer mattered more. Some folks are risking the same mistake with testing.

So if you have an ecommerce site running a test online, and your main measurement is conversions, yo.....

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Should I Add HTML Pages to a PHP Web Site?


Hi Jill,

Following your guidelines, I have had excellent results optimizing regular html pages. Thank you!

I am currently doing an associate's site that is written in php with a content-management type of program. The pages are in php and not html. <.....

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How To Set The Scenario To Improve Your Website Conversion Rate

Do you have great numbers of well qualified traffic coming to your website but disproportionately low numbers of sales? How about paid registrations? We have worked with a number of customers who have the same issue. Upon reviewing their websites there doesn´t appear to be anything wrong at fi.....

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Honey v. Vinegar

My neighbor to the right shakes his head and informs me, "You catch more flies with honey than vinegar." He does this whenever the topic of my neighbor to the left comes up in conversation - it's his way of saying my neighbor to the left is lacking in the interpersonal communication skills departmen.....

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