Use Personas to Increase Conversion Rates
Dan Trump, Felicity Green, Vida Blue and Michael Matters are taking a business trip to Chicago and need to book a room for four nights, from September 25 through 28.
The task each of these four individuals is trying to accomplish is the same. But, hey, these are four individuals! Think t.....
All Conversions Are Not Created Equal
Remember when online success was measured in ´eyeballs?´ Turned out revenue and profitability per customer mattered more. Some folks are risking the same mistake with testing.
So if you have an ecommerce site running a test online, and your main measurement is conversions, yo.....
Should I Add HTML Pages to a PHP Web Site?
Following your guidelines, I have had excellent results optimizing regular html pages. Thank you!
I am currently doing an associate's site that is written in php with a content-management type of program. The pages are in php and not html.
How To Set The Scenario To Improve Your Website Conversion Rate
Do you have great numbers of well qualified traffic coming to your website but disproportionately low numbers of sales? How about paid registrations? We have worked with a number of customers who have the same issue. Upon reviewing their websites there doesn´t appear to be anything wrong at fi.....
Honey v. Vinegar
My neighbor to the right shakes his head and informs me, "You catch more flies with honey than vinegar." He does this whenever the topic of my neighbor to the left comes up in conversation - it's his way of saying my neighbor to the left is lacking in the interpersonal communication skills departmen.....