The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Is Your Website Asleep?

Need To Create A Website That's Dynamite?

Websites are a waste of money and time. Well most of them are. Most people go online for just one reason-- Get Information. Yet, what do you see at most websites? Portfolio!

See the problem? If you stop and think, this is not a web.....

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Shopping Cart Abandonment

What is “shopping cart abandonment”?

Basically, shopping cart abandonment is when a visitor initiates your checkout process but leaves before completing their purchase.
For online businesses with their main goal of selling products, shopping cart abandonment can mean the differe.....

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How to Make Your Online Content Work Harder

According to a survey conducted by MarketingSherpa and Enquiro, 93.4% of B2B buyers use the Internet during their buying process to find and research products and services.

Additionally, a recent study conducted by the CMO Council and KnoledgeStorm found that 68.5% of technology buyers begi.....

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Reality Branding - Are You Taking Advantage Of The 40 Year Social Pendulum?

I watched Roy Williams in a quite literally amazing presentation about society's 40-year Pendulum recently. His presentation was a delightful hidden bonus in the agenda from the Call to Action seminar hosted by Bryan and Jeff Eisenberg at the Wizard of Ads Academy 1 .....

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Case Study on Following Up

One of the main reasons you're reading this piece is because of the most basic and fundamental truth in conversion. And the truth is: Customers buy when they're ready to buy. Not when you're ready to sell.
Here's a simple breakdown of two weeks. And how new members signed up with repeated mail.....

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