The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles


Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 147 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

How to Write a Landing Page

Is there a difference between writing a landing page and any other web site page? Yes and no. But mainly, yes.

You still have to work within the fundamentals of good writing and copywriting. And you still have to recognize the differences between writing for paper and writing for a monit.....

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Sales Without Search Engines

Imagine one day you flip on your PC, log on to the Internet and go to Google.com. The browser alerts you and says that there is no website found at that address. No problem you think, as you head on over to Yahoo.com. Same thing. No website found at that url. Now something seems fishy, go to MSN.com.....

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Improving Usability for Screen Reader Users

Simply ensuring your website is accessible to screen reader users is unfortunately not enough to ensure these users can find what they're looking for in a reasonably quick and efficient manner. Even if your site is accessible to screen reader users, its usability could be so incredibly poor that the.....

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How Web Analytics Helped Find A Million Dollar Hole

Iím often asked how we go about using web analytics to really pinpoint problems that make the tools worth the investment. Many people are dubious when asked to fork out $50,000 a year to have reports about how people visit their website. What Iím about to describe is a situation where one of our cli.....

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Web usability: The basics

What is web usability & why is it important?

Web usability is about making your website in such a way that your site users can find what they're looking for quickly and efficiently. A usable website can reap huge benefits on to your website and your business.

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