The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Book Review - The Big Book Of KPI's by Eric Peterson

Eric Peterson for those of you who don't know is one of the most respected names in the web analytics industry. The author of three books, this short review details what I think is good about his latest offering, the Big Book of KPI's.

KPI's are not the easiest subject to write about.....

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Is Google Analytics Good For The Internet Marketing Industry?

First they gave us a good search engine. Then they gave us two gigabytes of free server space for email. Now they have given us a high quality web analytics system, for free. Let me just repeat that. They have given us a web analytics system FOR FREE. So what’s this system like? What are its feature.....

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The Death of Long Copy: And Why You Need to Pay Closer Attention to Attraction and Conversion Instead

Long copy is dead, you say.
People have no time to read reams of information. They need the facts in the shortest, briefest medium.

If you must rant and rave...

Rant and rave over the right subject. Because when you carve copy, you can quite easily slice it down to two m.....

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How to Maximize Holiday Search Spend: 7 Practical Tips from Offermatica and Fathom Online

While paid search prices have dipped slightly in some categories compared to last year, holiday traffic is far from inexpensive.

Savvy marketers are fine–tuning all parts of their PPC strategies – from bid placement to creative through to the ultimate sale – in order to maximize revenue th.....

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Ask Me If I Care: Reaching Out to Real Customers

The Web is a wonderfully measurable medium. Clickthroughs, pageviews and revenues have become the watchwords in data centers and marketing departments throughout the land.

But most companies seem to blithely ignore one set of metrics--their customers’ feelings.

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