The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles


Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 147 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Helping Your Visitors: a State of Mind

What does “helping your visitors” mean exactly?

It means writing your sites, newsletters and emails in such a way as to help each visitor achieve his or her goal.

That may sound like a simple task, but it isn’t. Before you can write in a way that helps your visitors, you have to re.....

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Realistic Search Engine Optimization Expectations

Those who've been in the SEO biz for a number of years know how much more competitive it is these days as compared to a few years ago. The number of webpages indexed by search engines has doubled, tripled, and quadrupled in past years. On top of that, a good portion of site owners and webmasters kno.....

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Beware the Automated Accessibility Tool Trap

An automated Accessibility tool is a piece of software that can test a Web page, or even an entire Website, for accessibility. Automated accessibility tools are useful because they can save you a huge amount of time. Don't want to check.....

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The Power of Why: Your Psychological Ally To Marketing Success!

Here's why ‘WHY’ is such a profit-making marketing trigger.

“Stop taking two and three plates of food,” my mother said to me angrily.

I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never.....

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Get Results - Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer on the value of integrating internet marketing into an enterprise’s marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategie.....

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