Helping Your Visitors: a State of Mind
What does “helping your visitors” mean exactly?
It means writing your sites, newsletters and emails in such a way as to help each visitor achieve his or her goal.
That may sound like a simple task, but it isn’t. Before you can write in a way that helps your visitors, you have to re.....
Realistic Search Engine Optimization Expectations
Those who've been in the SEO biz for a number of years know how much more competitive it is these days as compared to a few years ago. The number of webpages indexed by search engines has doubled, tripled, and quadrupled in past years. On top of that, a good portion of site owners and webmasters kno.....
Beware the Automated Accessibility Tool Trap
An automated Accessibility tool is a piece of software that can test a Web page, or even an entire Website, for accessibility. Automated accessibility tools are useful because they can save you a huge amount of time. Don't want to check.....
The Power of Why: Your Psychological Ally To Marketing Success!
Here's why ‘WHY’ is such a profit-making marketing trigger.
“Stop taking two and three plates of food,” my mother said to me angrily.
I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never.....
Get Results - Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer on the value of integrating internet marketing into an enterprise’s marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategie.....