Keyword Advertising Breadth: Are You Missing Out on Opportunities?
Pay-Per-Click (PPC) advertising is the fuel that has powered the recent meteoric growth of the search engine world. Search engines are experiencing exceptional revenue growth, with the greatest portion of this revenue coming from PPC advertising. On the other side of the coin, advertisers are utiliz.....
Conversion Metrics 101: Defining Success at Your Web Site
As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” versus the “nice to know.” We realize that identifying the “need to know” is essential to achieving.....
Landing Page Optimization Techniques Lower Acquisition Costs
Any marketer that has been involved in search engine marketing and search engine optimization understands the never-ending quest to attract customers at a reasonable cost. With acquisition costs that can rise to $60 to $100 per customer or more, there is a constant demand for better word lists, bett.....
When Keywords Don't Deliver
If you’ve been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.
I have spent many an hour scratching my head, wondering how it is that I’m pulling in tons of v.....
Speak To The Dog, About What Matters To The Dog, In The Language Of The Dog
This article is a transcript of my answers to questions posed by Chris Lake of e-consultancy.com from December 2005. Hopefully you will find the grilling I got useful!
What are the most important factors that influence conversion.....