The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles


Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 147 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Is Your Website a Super Magnet?

Ok, so you've got someone to visit your website once. What if you wanted them to visit again, and again, and again? Ooh, that's hard, isn't it? Not really. Find out how to attract them back without begging with this simple internet marketing tool.

First, The Myth

Ask most .....

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Know These Three Performance Metrics to Increase Website Sales

As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” versus the “nice to know.” We realize that identifying the “need to know” is essential to achieving.....

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Scientific Web Site Optimization Using AB Split Testing, Multi Variable Testing, And The Taguchi Method

You have a great idea for a different page layout, some new copy or image, or a promotion that will give your site the kick in the pants it needs to break through stagnant conversion. You want to make the change, but you have been through this drill before. Some efforts make things better, some of t.....

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How To Reduce Single Page Accesses Or Bounce Rates On A Content Website

We have a problem that I’m about to share with you. In case you don’t know our site (The Conversion Chronicles), is a content website designed from our point of view to convert visitors into subscribers. As our website has increased in popularity due largely to improved visibility on search engines,.....

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What Exactly is a Scenario?

What Exactly is a Scenario?

'Scenario' is making its way into more and more conversations these days. You'd like to wrap your mind around this concept, 'cause you have the sense it's the essence of how you construct your online experience (and you're right!). But depending on who you.....

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