The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles


Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Can Web Copy Writers Learn From Direct Mail Marketing Techniques?

Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first?

It's what many website owners do when they don't test and measure their own website Read more


Are You Making Common Mistakes Which Affect Your Web Conversion Rate?

Many websites make the same mistakes. It's very often the case to find websites which have a great deal of information on the first page of the site which are irrelevant to your browser.

Below we list some of the mistakes we've had to rectify so you can benefit from our experience.
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Are You Failing To Persuade Your Visitor Because Your Website Architecture Is Poor?

Developing a site architecture is the organization of your buying and selling processes to persuade visitors to take the action you want them to take. When developing a website you must treat it like any other marketing process. If the goals of your website are clearly defined then you are on the ri.....

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Are You A Web Content Writer That Never Surrenders?

It was his fourth speech as Prime Minister. His accession to the position had been controversial, and in fact was by default. He was viewed with hostility in both the principal political parties.

It opened with a factual account of the French collapse, the evacuation at Dunkirk, and prep.....

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Knowing The Difference Between Web Copy And Web Content

What is the difference?

Many web sites do not make a distinction between web copy and web content. If your website does not make this distinction and follow simple guidelines then you´re heading for trouble. A little time and effort spent in making the distinction and getting your c.....

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