The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles


Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Are Your Headlines Missing These Precise Psychological Triggers?

Are you avoiding learning about headlines because you´re not a copywriter? Better not, because no matter whether you make a PowerPoint Presentation, sales call, or write an email, you´re going to need this information. The last thing you need is a headline that will go glug glug and take.....

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How Split Tests Can Be Good For Your Web Site Conversion Rate

Direct marketing professionals don´t guess. They base their decisions on statistics and calculate what their return on their investment will be. They rarely get it wrong because of what is known as split testing or test runs. Why then do web ´professionals´ rarely if ever pay attention to this incre.....

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Measuring Landing Pages: What You Don´t Know Would Make A Great Book

´What´s in it for me?´ you ask. ´Why should I measure how people use my website? How does it help and what does it all mean?´ The purpose of this article is to try to give you some insight into effective web measurement and to talk about the most important page of any website, the landing or home pa.....

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Without Conversion Rates You Don´t Know If You´re Mickey Mouse Or Mickey Mantle

I couldn´t agree more with the headline of this article and it´s one I´m afraid I can´t take credit for. I found this line in Paco Underhill´s book, Why We Buy ´ The Science Of Shopping, and found myself comparing many of the things he has measured in the retail w.....

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Can This Tested Technique Improve Poor Web Lead Generation Rates?

Are you getting visitors to your Web site but not converting enough of them into qualified leads, customers or subscribers? This is a very common problem. The point of this article is to explain the benefits of adding an opt-in section to your Web site and show proof in the form of a measured experi.....

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