The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

The Customer Stampede: How can you harness it?

Does your marketing campaign tend to go suddenly quiet? The phone should be ringing off the hook, your web server should be crashing with the number of orders, yet all you hear is the sound of silence. One psychological factor could throw your entire marketing campaign out of whack. What is that fac.....

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Are You Using the Words Your Customers Are Using?

Numbers and words, numbers and words. Imagine Jiminy Cricket on your shoulder whispering that in your ear. Or, if you're not keen on crickets, imagine the Dallas Cheerleaders waving their pom poms as they chant that mantra over and over.

Why? Because as we say around here, numbers and wo.....

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Missed Opportunities?

Having landing pages on the brain (like you do), I was swapping grumps with my friend and colleague, Brad Powers of NextResponse, a marketing delivery and analytics compan.....

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Help Yourself To A KPI

Oooo ... cookies. And the real kind at that! Hmmm. Chocolate chip or maybe one of those oatmeal raisin ones? Or what about those almondy things? Oh, it's murder to have to decide which to pick.

You might think the same is true when you try to figure out what you want to measure on your We.....

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The Nitty Gritty Behind the Glamour

It's time we had a serious talk about numbers. Data. Metrics. Web analytics. Doesn't matter what you call the stuff, you simply must stay on top of how your Web site is doin.....

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