The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

The Curse of Choice

Do you want to confuse the heck out of your dog?

Do a little test.

Place two bones in front of your dog. And watch what the dog does.

He'll sniff one bone. Then the other. Then go back to the first. And back to the second. Back, forth, back, forth and back again. Oo.....

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10 Proven Steps to Creating Your Own High-Impact ´Software Lead Generation Machine´

Nothing happens until a sale is made.

And whether you market high-end enterprise solutions ´ or off-the-shelf software products ´ if your sales process involves lead generation, you first need to attract a significant number of leads just to close one sale.

But qu.....

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What Most People Miss When It Comes To Optimization For Conversions

Everybody talks about the importance of testing your sales copy or a page layout. After all, proper testing can help you modify your page in a way that will drastically

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How Do I Improve My Web Site Conversion Rate? Part 1

In a recent teleconference, I was asked a number of questions about specific problems people were having and what I would do if I were in their position. This is the first article in a 3 part series that weŽll publish over the next few weeks. It will answer specific queries from the teleconference, .....

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3 Things To Do When Your Promo Copy Completely Bombs

I confess. To a fault, I hate making mistakes.

I hate getting the wrong answer. I hate dropping the ball. Most of all, I hate looking like a fool.

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