The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

10 Ways to Keep ´Em in the Cart

After our discussion last time, you´ve decided the only critical leaky holes remaining in your conversion bucket are located in your checkout process. And you want to mine my brain for some ways you can evaluate where the problems are and what to do about them, right?

Good. ´C.....

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Bill Gates Doesn't Rule The Internet?

For a long time, Internet Explorer dominated the "browser" market with over 80% of Internet surfers using some version of Internet Explorer.

Many designers and webmasters stopped worrying about programming their webpages to be compatible with other browsers (like Netscape) or other opera.....

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A Simple Worksheet For Web-Worthy USP's

A while back, I put a line in an issue of the copywriters roundtable and suggested you, ambitious copywriter that you are, fill it out:

"My product ___________(does what?)__________for ______________(whom?)____________ "

If you really wanted to be thorough, pal Bob Bly reminded me,.....

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How Do I Improve My Web Site Conversion Rate? Part 2

Recently, I was a presenter in a teleconference for Sean DīSouzaīs 16-week MasterClass. People who attended asked about specific problems they were having and what I would do in their place. In

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In Search Of A Bat

You sell baseball bats. I need one for a 14-year-old entering high school. I believe the right tool can help make or break the experience, so I want to give my friend something that will be an asset. Trouble is, I don't know the first thing about bats. And they aren't exactly cheap!

So I.....

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