The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Is a “nicey-nice” attitude holding back your copywriting?

I regret to report that when I was in high school, I was one of those geeky people on the debating team. I didn’t have glasses or a pocket protector, but I had the falling down socks and the intense demeanour. Much as I regret those days, I can tell you that my husband regrets them even more.

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Improve Your Communication To Improve Web Conversion

The following questions were asked by Jennifer LeClaire for's upcoming book Sell Now. I thought that Conversion Chronicles readers might like to see what I answered before anyone else.

How does one design a web site for results?

The correct answer .....

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How to write copy that people actually want to read

You’re sitting at the kitchen table with your 16-year-old son. “Listen, Jason,” you say. “I’m tired of the way your room is always a mess. And do you realize, you never help with the chores and you’re always rude and sullen to the rest of the family?”
STOP! Freeze frame! You’re still at the ki.....

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Do You Know and Understand Your Target Audience?

“There used to be quite a few mom and pop bakeries in Atlanta,” Tom, a neighbor of mine and the owner of a local bakery, recently told me.

“But then the big grocery chains popped up everywhere in the 80s and 90s. When they started selling cakes for $10 and $15, they put many of my competit.....

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Beyond Web Usability: Web Credibility

Web usability: It's old news. If you've been developing websites on Mars for the past few years then you'll be forgiven for not knowing about web usability.

You'll still be creating splash intro pages, having pages with massive download times and using more images than you can shake a stic.....

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