The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles


Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 147 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

7 Tips for Generating Leads Online

Generating a lead may be the sole purpose of your site or a small piece of your marketing mix. Either way, it is always about answering a prospect's unspoken questions and communicating the value of doing business with you.

Folks do their research online precisely so they don't have to i.....

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Traffic, Visitor, And Customer Analysis - Getting Started

I keep getting more and more requests for information on how to use visitor analysis to improve web site profitability.

And that makes sense, because people are beginning to discover you can dramatically improve profitability, double and triple it, just by understanding which traffic is m.....

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Is Your Paid Search Advertising Generating Positive Financial Results?

As an online business, you may be familiar with or currently utilize ´pay for performance´ search engines to send visitor traffic to your website. Also known as pay-per-click, PPC or paid search, it has literally taken the online marketing world by storm especially the two largest playe.....

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How Do I Improve My Web Site Conversion Rate? Part 3

In a recent teleconference I was asked a number of questions about conversion and how to improve a website conversion rate. In the first article of this series we covered what was.....

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How To Stop Thinking About The Money When Split Testing Your Website

One thing that constantly blinded my judgement with split-run testing was seing a huge difference between test groups early in the test. I would get anxious to sto.....

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