The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Traffic, Visitor, And Customer Analysis - Two Metrics

I've developed two metrics I think are among the most important you can track, no matter what kind of site you have or what the objective of the site is.

They are designed to focus in right on the biggest problem most sites have - getting visitors to go past the first page they see on you.....

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Are Your Internet Marketing Goals Leaning Against The Right Wall?

´I was just expecting sales yet I only received a ton of non-converting traffic´.

Thought this before?

I heard this just last week from a very capable and skilled marketer after discovering that his sizable investment with a reputable outsourced Pay-per-Click serv.....

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10 Elements to Test to Improve Form Submissions

Encouraging visitors to fill out a form, whether they´re applying for a mortgage or subscribing to a newsletter, generates valuable leads. Improve your form and you improve your form submissions, resulting in more leads and more business -- without an increase in your marketing budget.

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Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates?

I've been under pressure lately to come up with more articles on organic search engine optimization with regards to how an effective
keyword strategy can improve website conversion rates. Well, here is my take on it, based on the Web analytics evidence of our own keyword strategy.

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There Are So Many People Making Ridiculous Claims These Days

Peering down the little side street, the man noticed a little shop near the end of the street. How had he never noticed it before? Curiosity beckoned, and he stepped down the side street eagerly.

A bell jingled as the man pulled open the heavy glass door in anticipation. A rather rumpled.....

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