The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Whose Bank Account is Overflowing from Your Pay-per-Click Efforts?

It is a funny thing with pay-per-click marketing´

Marketers spend significant time and money increasing their traffic volume (click-throughs) yet very little on the performance of their individual pay-per-click keywords.

Why is this funny?

Because in essenc.....

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Maximize Your Lead Generation Efforts by ´Recycling´ Your Leads

The basic lead generation process is pretty much the same from company to company. Inquiries come in´they´re qualified´and then sent to the sales team. Some turn into customers. Some don´t.

Which means that, over time, every organization ends up with a pile of.....

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Black Friday: How online retailers can learn from brick and mortar stores to tap into the 7 billion dollar pot of gold.

For many early years of our marriage, I slept through the morning of the biggest single shopping day of the year. I knew of the preparation and planning my wife, her sisters and her friends went through. Only since our move to the big city, having been called upon to be the driver and bag touting .....

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Improve Web Sales Figures Forever And Ever Amen!

´How do I improve web site sales figures?´ The CEO roared at the web developer. The web developer looked at his boss a little confused and mumbled something about it not being his core competence with him being a programmer and all. So next the CEO went to his marketing department and be.....

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Offending the High Priests of Hard Sell

Marketing strategist Jack Trout says "Differentiate or Die" in his book of the same name. Ries dubs it positioning. No matter.....

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