Improved Pay-per-Click Marketing Performance from Time-Tested 80/20 Principle
As marketers and business owners, we´re always looking for ´the next big idea or strategy´ to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies.
How Knowing What NOT To Say and Show In Your Web Copy Boosts Results
Writers spend a lot of time staring at the blinking cursor... wondering what to say.
This is especially true when copywriters start working with Internet marketers. After all, it's a new medium. Don't we have to find whole new things to say to reach the new market?
Do You Want to Inform or Persuade?
The process we use to plan persuasive elements of a Web site is called persuasive architecture. It is the organization of the buying and selling processes married to the information flow. The focus is persuading visitors to take action. It's similar to information architecture, which involves the de.....
The Long And Short Of It Is That These Two Sales Techniques Are The Same
With the Internet beginning to stand up and be counted as an online business medium, many are beginning to realize that selling online is not only possible, but very profitable. People are seeking ways to improve their sales technique online and close on more of their website visitors. It was bound .....
Masters of Seduction
When was the last time you seduced someone, successfully, by giving them a list of benefits and a deadline? Somehow, you know it wouldn't work.
Instead, you'd focus on the object of your attention. You'd choose your words carefully to build intrigue. You would create an atmosphere that m.....