The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Web Analytics Association Founded To Promote and Unite Web Analytics Industry

WASHINGTON D.C. ´ February 21, 2005 ´ Today, web analytics industry experts, leading vendors and organizations that utilize web analytics announced the formation of the Web Analytics Association (WAA).

The mission of the not-for-profit organization is to unite and foster the .....

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The Power Of Social Proof

May I ask you a personal question?

How do you feel about laugh tracks?

I mean the tapes of a laughing audiences TV producers play behind scenes in sitcoms. You hate them, right? Most people say they do.

Telling people when to laugh is insulting, stupid, unnecessary. And s.....

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Is Your Web Site Marketing Driving Away Your Customers One By One?

Do you agree that a referral from an existing customer or industry colleague is among the greatest forms of flattery? Our company has been built on referrals from happy customers.

When people visit our website we greet those visitors to our business with both ears open, offering specific.....

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Using Title Tags to Improve SEO & Website Conversion

Search engine optimization (or SEO) is clearly important in this day and age. An entire industry has arisen around the quest to get to the top of the search engines, with black and white hat SEO witches battling it out to stay in the top five positions.

It sounds like a scene out of dung.....

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The Secret of Sequence In Selling

I've got my hand luggage. I've got my suit. I've got my laptop.

As I made my way through the 747 that's going to take me across from New Zealand to the US, I also got an unexpected bonus.

I got an education from the airline.

This 'educational experience' is something.....

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