The Art of the Pay-per-Click Start ´ Round 1 of 2
Setting up a pay-per-click campaign is simple, right? Practically all paid search engines especially the top-tiered ones like Google Adwords and Overture provide extensive training materials. It is advertised that in less than three hours, you can select your keywords, write your ads and have a ca.....
Are Your Prospects ´Walking Out´ on You?
After 11 years in sales, I´ve put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language.
You can easily tell when the au.....
New Virus Found Sweeping The Internet Known As ´The Cookie Monster´.
Web sites across the world have reported strange statistical anomalies caused by a virus dubbed ´The Cookie Monster´ mimicking real people. It appears that for an infected website every real person arriving will be ´cloned´ by the virus by a reported 46.2 times. This obviously has a devastating effe.....
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part one.
The problem with most e-commerce marketing strategy today is that companies don´t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don´t usually come cheap. Without web analytics y.....
Traffic, Visitor, And Customer Analysis - Percent Single Page Access
What it is: Single Access Page Visits divided by Entry Page Visits for a page
The Single Access Page report counts visits to a specific page where it was the only page looked at, and pages are ranked by number of visits. This is very much like Read more