The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

2 Specialists; 2 Customer-Friendly Conversion Tips

A warning to those inclined to reminder me I´m being self-servingly promotional: I intend to continue being self-servingly promotional today (hey, I´m part of a business here, too, you know). But fear not ´ with me you always get valuable somethings for nothing!

So, to w.....

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The Art of the Pay-per-Click Start ´ Round 2

Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise. A goal of ´getting website traffic´ is logically appealing since m.....

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Book Review ´ Call to action by Jeff and Bryan Eisenberg

I´ve already referred this book to people as one of the best books I´ve ever read on the subject of website conversion and I´d like to take this opportunity to explain why and give the brothers Eisenberg a free plug in the process.

Simply put this book is too important .....

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How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part two.

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. .....

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The Billion-Dollar Question: What is the Impact of Web Site Performance on E-commerce?

When an analysis of performance data from Keynote Systems and Symphoniq Corporation was conducted, the results showed that performance problems could be costing almost $1 billion in lost e-commerce revenues.

Furthermore, a comparison of the statistics from these two companies reveals tha.....

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