2 Specialists; 2 Customer-Friendly Conversion Tips
A warning to those inclined to reminder me I´m being self-servingly promotional: I intend to continue being self-servingly promotional today (hey, I´m part of a business here, too, you know). But fear not ´ with me you always get valuable somethings for nothing!
So, to w.....
The Art of the Pay-per-Click Start ´ Round 2
Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise. A goal of ´getting website traffic´ is logically appealing since m.....
Book Review ´ Call to action by Jeff and Bryan Eisenberg
I´ve already referred this book to people as one of the best books I´ve ever read on the subject of website conversion and I´d like to take this opportunity to explain why and give the brothers Eisenberg a free plug in the process.
Simply put this book is too important .....
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part two.
The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. .....
The Billion-Dollar Question: What is the Impact of Web Site Performance on E-commerce?
When an analysis of performance data from Keynote Systems and Symphoniq Corporation was conducted, the results showed that performance problems could be costing almost $1 billion in lost e-commerce revenues.
Furthermore, a comparison of the statistics from these two companies reveals tha.....