The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

7 Tips for Converting Search Engine Traffic

Search engine marketing is like inviting folks to play a game of catch. You put the ball in motion with a relevant strategy that motivates folks to click through to your Web site. Your visitors' click-throughs mean they're taking up the game and throwing the ball
back to you. The last thing .....

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Ten Tips to the Top of the Search Engines

Having a Web site that gets found in Google and the other engines isn't hard to do, but it can be difficult to know where to begin. Here are ten tips to get you started.

1. Start out slowly.

If possible, begin with a new site that has never been submitted to the search .....

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Top Ten Mistakes in Web Design

Since my first attempt in 1996, I have compiled many top-10 lists of the biggest mistakes in Web design. See links to all these lists on the website here. This article presents the highlights: the very worst mistakes of Web.....

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How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part three

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. .....

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The One-Thought Factor: Why It Wins Out Every Time

Always the bridesmaid. Never the bride.

Not that I wanted to be a bride (Heaven forbid!)

I just wanted to win the darned cartoon contest.

You see, I used to be a cartoonist. And no matter how many competitions I entered, I'd always end up in second or third place. <.....

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