The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Beware the Click Without the Conversion

It is a funny thing with pay-per-click marketing.

Marketers spend significant time and money increasing their traffic volume (click-throughs) while focusing less on the website conversion strategies that produce results from the click-throughs.

Why is this funny?

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Don't Know Where To Start Writing A Creative Brief?

Everyday I am asked to look at some struggling project or web site to see if I have ideas for making it better. And after hundreds, if not thousands, of these requests I've found that one thing unifies them all: no creative brief.

If you know me at all, you know that I harp on this issue al.....

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7 Cross-sell Tips that Work

Cross-selling works -- so it is not a surprise that 80 percent of merchandisers offer some version, according to a 2004 Merchandising Survey conducted by the e-tailing group. But too often merchants are offering too much.

Two major issu.....

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Do you find choosing a web site analytics tool for your business a bit like digging a hole with a hammer?

Have you ever tried using a hammer to dig a hole? Or a shovel to pull out a nail? If you have, you´ll know why it´s so important to use exactly the right tool for the job. And what´s true for carpenters or gardeners is equally true for web-based businesses.

People often.....

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10 1/2 Tips on Getting The Most From Your Designer

Whether you´re hiring a designer, trying to inspire your own team or struggling to make magic with your existing creative relationships, here are some tips on getting the most from those relationships.

1) What are you trying to say?

The best designs come from a sol.....

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