The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles

Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 146 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Getting Started With SEO

Search engine optimization (SEO) is big business these days. If your company has a website, chances are good that you would like people to be able to find it when they're searching at Google or Yahoo for the products and/or services you sell. Many companies that have had websites for years had nev.....

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Three Proven Tips for Successful Lead Generation Campaigns

´We´re about to enter our slow season,´ a client recently told me. ´We´d like for you to help us build a good lead generation campaign to generate some activity.´

´What do you have in mind?´ I asked. ´We were thinking about launching.....

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Google´s Siren Call ´ Is It Crashing Your Search Engine Marketing?

´I want to be at the top on Google!´ Ah´the business owner´s mantra that echoes throughout the halls of offices around the world.

It´s difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% &a.....

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Do you need to write compelling headlines that also improve your search engine optimization strategy?

If you need to improve your search engine visibility and write more compelling headlines for real people then this article is for you. By writing the headlines that actually appeal to a human being while also improving your search engine visibility you can greatly improve the quality of visitor that.....

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Removing The Maybe Factor In Your Copy

The world's best copywriter has an admission to make.

No, I'm not talking about me (Modest, aren't we?). I'm talking about the world's best copywriter, whoever he or she is. And this is what the world's best copywriter doesn't know.

He/She doesn't know the final stumbling block .....

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