The Conversion Chronicles, resources for improving your online conversion rates

The Web Conversion Chronicles - Archived articles


Increasing web site conversion rates is not an art form reserved for those who are exceptionally talented, any business prepared to put the work into the job can do it by scientifically measuring and testing. Feel free to find out specific methods and advice in this growing archive of articles.
We currently have 147 articles in our archives related to improving conversion rates. There are links to more pages of articles at the bottom of each page.

Is Your Web Analytics Strategy Driving Momentum Or Driving You Mad?

I recently had the pleasure of working with Jim Sterne, speaking at the eMetrics summits in London and Munich. In both cities it seems the attendees had the same problems. They know they need web analytics, which is good. And they had the tools, which is also good. But they didn’t know what to measu.....

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Web Navigation Is About Moving Forward

The primary purpose of web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have gone.

Web behaviour is impatient. The eye darts across a page. Decisions of what link to click on are made quickly. That's why we need simpli.....

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Do Your Home Page Tests Flop? We Know Why...

Do Your Home Page Tests Flop? We Know Why...

“I run a lot of home page tests, and they always come back 50-50!”

I heard this question from the audience during a great panel a few weeks back with Timberland, Red Envelope and The Discovery Channel talking about their experienc.....

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No Quick Fixes Where Search Engine Optimization is Concerned

Wouldn't it be great if we could simply edit Meta tags and get high rankings?

Many years ago I read Stephen R. Covey's "The 7 Habits of Highly Effective People." One thing Covey discusses is the glitter of the "Personality Ethic." He mentions how some people try to find some "quick a.....

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Dishing Out What the Customer Really Wants

The purpose of persuasive online copy is to present information that offers your customers relevant answers to the questions they are asking and motivates them to move forward in your conversion pro.....

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