The Conversion Chronicles, resources for improving your online conversion rates

Web Analytics Association


Steve Jackson (The Editor of the Chronicles website) has been appointed as Co-Chair, Nordic Branch of the Web Analytics Association.

The Web Analytics Association (WAA) unites and fosters the interests of industry practitioners, vendors, consultants and educators, who use, sell, install, implement, consult, teach or train in the field of web analytics.

Steve's responsibilities are to include appointing country managers for each region, coordinate meetings for each country and generally foster awareness throughout the Nordics.

Steve said of his appointment;

"The WAA is an organisation with (at last count) over 700 members which has alrea
dy had significant influence in shaping the way the industry is moving. My role in the Nordic area is to help build on this first years success and foster awareness by trying to focus on what's important from a web analytics perspective in this particular marketplace, while also passing on best practices from the WAA as a whole. I look forward to flying the WAA banner in this part of the world."

The Conversion Chronicles will because of Steve's involvement let their subscribers know of all Web Analytics upcoming events and promotions via their monthly newsletter and website.