What follows are the top 10 conversion rates from Nielsen//Netratings from April 2005 and most recently 2007.
2005
QVC marked the highest conversion rates out of approximately 117 online retailers, turning 16.3 percent of its site shoppers into purchasers. Lands’ End followed by converting 14.8 percent of its visitors into buyers, with Sportsman’s Guide ranking third by converting 13.5 percent. The average conversion rate is 4.9 percent among the top 100 retailers, as reported in the MegaView Online Retail service.
| Top 10 Online Retailers Based on Conversion Rate, February 2005 |
|---|
| eCommerce Site | Conversion Rate (%) |
|---|
| QVC | 16.3 | | Lands' End | 14.8 | | sportsmansguide.com | 13.5 | | FTD.com | 13.4 | | llbean.com | 13.4 | | Amazon | 12.8 | | Coldwater Creek | 12.7 | | eBay | 12.3 | | Yahoo! Shopping | 12.1 | | proflowers.com | 11.8 | | Source: Nielsen//NetRatings MegaView Online Retail, April 2005 |
And now from 2007;
ProFlowers - 31.7%
LaneBryant Catalog - 17.6%
Office Depot - 14.6%
Coldwater Creek - 14.3%
L.L. Bean - 13.3%
Eastbay - 13.2%
Lillian Vernon - 13.1%
Blair.com - 13.1%
Amazon - 12.5%
QVC - 12.3%
Interestingly QVC have slipped to bottom of the list of top retailers in 2007 and pro-flowers have moved to the top. Does this reflect better strategy? or different measurement measures?
|
