The Conversion Chronicles, resources for improving your online conversion rates

The Top Retail Conversion Rates From April 2005


What follows are the top 10 conversion rates from Nielsen//Netratings from April 2005.

QVC marked the highest conversion rates out of approximately 117 online retailers, turning 16.3 percent of its site shoppers into purchasers. Landsí End followed by converting 14.8 percent of its visitors into buyers, with Sportsmanís Guide ranking third by converting 13.5 percent. The average conversion rate is 4.9 percent among the top 100 retailers, as reported in the MegaView Online Retail service.

Top 10 Online Retailers Based on Conversion Rate, February 2005
eCommerce SiteConversion Rate (%)
QVC16.3
Lands' End14.8
sportsmansguide.com13.5
FTD.com13.4
llbean.com13.4
Amazon12.8
Coldwater Creek12.7
eBay12.3
Yahoo! Shopping12.1
proflowers.com11.8
Source: Nielsen//NetRatings MegaView Online Retail, April 2005