The Conversion Chronicles, resources for improving your online conversion rates

Site contributors


The following people have allowed us to re-print their work, have submitted articles which we have used or regularly work with Aboavista to bring you the articles and resources you see here.
Steve JacksonAuthor: Steve Jackson, Editor - Conversion Chronicles

Steve Jackson is the Editor of the Conversion Chronicles, a website conversion rate marketing newsletter dedicated to improving website conversion rates. In 2003 he co-founded Aboavista the first web analytics consultancy in Finland and now a wholly owned subsidiary of Satama Interactive. Satama Analytics unit is a web conversion and web analytics consultancy based in Finland with offices across northern europe. You can get a free copy of his e-book sent to you upon subscription to the Conversion Chronicles web site.


Sean DAuthor: Sean D'Souza, CEO - PsychoTactics Ltd.

Sean D'Souza uses age-old psychology, marrying it to modern technology, on his Web site, psychotactics.com Can "psychological tactics" make a difference? Go there and find out.


Bryan EisenbergAuthor: Bryan Eisenberg, CPO - Future Now Inc

Bryan Eisenberg is co-founder and chief persuasion officer of Future Now. Bryan also writes the award winning GrokDotCom Newsletter.


John FordeAuthor: John Forde, Editor - The CopyWriters Round Table

John Forde is editor of the Copywriter's Roundtable, a published writer, and has been a direct mail copywriter since 1992. John currently works from an office in Paris. You can sign up for his free weekly e-letter, the Copywriter's Roundtable, at www.jackforde.com.


Ed GandiaAuthor: Ed Gandia, Freelance Copywriter

Ed Gandia is a freelance copywriter specializing in the software industry. A 10-year sales veteran, Ed has had great success turning around struggling sales territories through his hard-hitting copy and focused lead generation methodology. Check out his website at www.edgandia.com


Konstantin GoudkovAuthor: Konstantin Goudkov, Affiliate manager

Konstantin Goudkov is an affiliate manager at www.genericgifts.com. He specializes in split-run testing, tracking, and visitor segmentation. Konstantin researches non-traditional methods of testing and tracking that do not depend on limitations imposed by features of popular commercial software packages.


Linda CarollAuthor: Linda Caroll, Principal - LindaCaroll.com

Linda’s clients have been featured in Forbes, The New York Times, People, Playboy Online, Hollywood Life, Home & Garden Television & more. If you have the heart of an adventurer and long to stand head & shoulders above the competition, visit LindaCaroll.com


Kevin GoldAuthor: Kevin Gold, Co-Founder - Enhanced Concepts

Kevin Gold is co-founder of Enhanced Concepts, Inc., a traffic generation and conversion enhancement strategy company that enables businesses to achieve positive financial results online. Kevin is also author of FroogleMaximizer™, the first Quick Start Guide to Google’s free product search engine.


Jim NovoAuthor: Jim Novo, Author

Jim Novo has nearly 20 years of experience using customer data to increase profits. He is co-author of "The Guide to Web Analytics", author of "Drilling Down: Turning Customer Data into Profits with a Spreadsheet", and also writes the monthly Drilling Down newsletter.


Matthew RocheAuthor: Matthew Roche, CEO and Co-President - Offermatica

Matthew Roche is Co-President and CEO of Offermatica. Offermatica provide a scientific testing platform for applying A/B, multivariate and Taguchi testing to increase online sales.


Mike MohanAuthor: Mike Mohan, President - Aboavista USA

Mike Mohan is a contributing writer to the Conversion Chronicles and president of Aboavista (USA) based in Detroit. Mike has 20 years experience in a wide range of marketing roles and 10 years developing online marketing strategies for some of the world?s fastest growing companies.


Tom KueglerAuthor: Tom Kuegler, Co-Founder

Tom is co-founder of, TargetFirst Network, a value-based online advertising network and author of dozens of articles on numerous online business topics. He has also written or co-written three books, including the best selling Web Advertising and Marketing.


Kimberly CarrollAuthor: Kimberly Carroll, Creative Director

Kimberly is a creative director, information architect and web developer who has driven more than 200 million dollars in online revenue, using her triple threat of business strategy, technology and design. For more fresh, savvy wisdom or to get in touch, head to her blog: websavant.net.


Jill WhalenAuthor: Jill Whalen, SEO Consultant

Jill Whalen of High Rankings is an internationally recognized search engine optimization consultant and editor of the free weekly High Rankings Advisor search engine marketing newsletter


Dr Jakob NeilsenAuthor: Dr Jakob Neilsen, Principal - NN Group

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Until 1998 he was a Sun Microsystems Distinguished Engineer.


Trenton MossAuthor: Trenton Moss, Author

Trenton Moss is one of the most recognised names in accessibility and usability. He's crazy about web accessibility and usability - so crazy that he went and started his own web accessibility and usability consultancy Webcredible to help make the Internet a better place for everyone. He´s also very good at giving usability training.


Paul BlissAuthor: Paul Bliss, Author

Paul Bliss is CeM certified, having successfully helped over 80 clients reach and maintain their seo goals. Paul has been involved in search engine marketing since 2001.


Nick UsborneAuthor: Nick Usborne, Copywriter

Nick Usborne is a copywriter, author, speaker and consultant. His consulting and speaking site can be found at Nick Usborne.com. His information sites for copywriters and freelance writers can be found at Excess Voice and www.freelancewritingsuccess.com respectively.


Jim SterneAuthor: Jim Sterne, International speaker on electronic marketing

Jim Sterne is an international speaker on electronic marketing and customer interaction. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the annual Emetrics Summit emetric.org and is the Founding President of the Web Analytics Association.


Dr. Ralph WilsonAuthor: Dr. Ralph Wilson, Consultant, Editor

Dr. Wilson is an international authority on Internet marketing with a special focus on niche marketing.


Daphne Gray-Grant Author: Daphne Gray-Grant , Writer - Editor

Daphne Gray-Grant is a writing and editing coach with an international practice. Would you like to write better, faster? Sign up for her free weekly writing tip, Power Writing, at her website, www.publicationcoach.com


Gerry McGovernAuthor: Gerry McGovern, Content management author and consultant

Gerry McGovern, a content management author and consultant. He has spoken about web content in 31 countries. He has written three books, with his last one, Content Critical, being described as a "bible" of content management by Knowledge Management Review.


Minna TulamoAuthor: Minna Tulamo, Editorial Assistant

Minna Tulamo is an editorial assistant for Satama Interactive working primarily with the Conversion chronicles website