The Conversion Chronicles, resources for improving your online conversion rates

Bill Gates Doesn't Rule The Internet?

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For a long time, Internet Explorer dominated the "browser" market with over 80% of Internet surfers using some version of Internet Explorer.

Many designers and webmasters stopped worrying about programming their webpages to be compatible with other browsers (like Netscape) or other operating systems (like the Mac and iMac).

In light of the IE domination, popular website creation programs (like Frontpage) don't even bother to address browser compatiblity issues or identify browser specific codes.

Note; In case you didn't know it, not all html code is compatible with all browsers or platforms.

Folks, the tables have turned.
L8 uses a Netscape browser.

With 33 million AOL subscribers possibly surfing and shopping the Internet through a Netscape browser, can you afford to guess whether or not your site is browser compatible?

In addition to the 33 million AOL people, let's look at those "minorities" a little closer.

According to Internet Stats site,, as of July 2004;

* 2% of surfers use a Mac.
This represents 4,196,473 people.

* 2% of surfers use a Mozilla browser.
This represents 4,111,952 people.

* 1% of surfers use an unknown browser.
That's another 2,948,027

* 1% of surfers use Netscape 7.0.
And another 2,098,655 people.

* 1% of surfers use Safari.
And another 1,608,024 people

* 1% of surfers use a Netscape compatible browser.
That's another 1,471,597 people.

*1% of surfers use Opera.
Another cool 1,382,099 people.

*0.5% of surfers still use Netscape 5.
Another 544,895 people.

WebTV staggers in at a measly 143,690
(don't you wish you staggered in at 143,690 customers paying you monthly?)
Unless you are prepared to learn browser and platform compatibility issues, you might want to reconsider your decision to "drag and drop" your website without professional guidance.

At the very least, you may want to invest in compatibility testing. Preferably, by a real live human being that can tell you if your text lines up properly, if it's too big or too small and all those other little elements that a web bot or html validator program just can't determine because programs don't have eyes or a brain.

It's rare, indeed, to find a business complaining that they make too much money on the Internet. There is, however, an abundance of people complaining of lack of sales while seemingly oblivious to design issues that affect their bottom line.

Which are you?
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Linda CarollAuthor: Linda Caroll, Principal -

Linda’s clients have been featured in Forbes, The New York Times, People, Playboy Online, Hollywood Life, Home & Garden Television & more. If you have the heart of an adventurer and long to stand head & shoulders above the competition, visit